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Unique ability to design and develop proprietary hardware, software, applications and servicesĪpple Inc.’s ability to design and develop its own hardware, software, applications and services allows the company to introduce unique, innovative and easy-to-use products and solutions for its customers. There are many large and well-positioned rivals in the industry, so a fierce competition requires constant innovation and taking advantage of the arising opportunities.
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Apple competes primarily on price, product and service features, quality and reliability, design innovation, a strong third-party software and accessories ecosystem. Īpple competes in a highly competitive industry and has to continuously perform at its best to be able to stay ahead of its competition. In 2019, the company’s net sales through its direct (sales in company’s 508 stores in 25 countries and sale through online stores) and indirect distribution (sales made by third-party sellers) channels accounted for 31% and 69%, respectively. Canada and Australia are the most important markets. Īpple operates and sells its products in over 100 countries, but the U.S. Services generated 17.8% of the company’s revenue and was the second fastest growing category for Apple, growing 16% in 2019. These services include iCloud, licensing, Apple Card, Apple Pay and Apple News+. AppleCare is a fee-based service that provides additional coverage of phone hardware repairs, accidental damage and even theft. Apple’s services like Apple Music and Apple TV+.
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The company operates digital content stores that allow customers to discover and download applications and digital content, including music, videos, books, games and podcasts. In addition to the consumer electronics and computer hardware products, Apple is offering many services to its customers, including:
The rest of the company’s products include wearables, home and accessories, which account for another 9.4% of the revenue and is the fastest growing Apple’s product category, growing by 41% in 2019. iPad category, which includes iPad, iPad Pro, iPad Air and iPad mini products, accounts for 8.2% of the total Apple’s revenue.
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Mac products include MacBook Air, Mac mini and Mac Pro and run macOS operating system. Mac products are the second largest company’s product category by revenue, generating 9.9% of the total company’s revenue. In 2019, the company introduced three new iPhones: iPhone 11, iPhone 11 Pro and iPhone 11 Pro Max. The main company’s product is iPhone, which runs on Apple’s iOS operating system and accounts for 54.7% of the total company’s revenue. The company designs, manufactures and markets smartphones, tablets, personal computers, wearables and accessories, and offers many related services including financial services. The company has revolutionized the smartphone market and has created one of the most iconic brands in history.Īpple has built its business by selling and manufacturing computer hardware and software, but experienced significant growth and success by entering consumer electronics market with iPod, iPad and iPhone products. International Business Machines Corporation, Cisco Systems, Inc., Microsoft Corporation, Dell Inc., LG Electronics, Lenovo Group Limited, Sony Corporation and many other computer hardware, computer software, consumer electronics and internet companies.Īpple Inc., established in 1977, is the largest technology company by revenue and one of the most valuable companies, both in terms of market capitalization and brand value, in the world. Samsung Electronics Co., Ltd., Google Inc.,, Inc., Huawei Technologies Co., Ltd. Worldwide – 509 retail stores in 25 countries (271 stores in the U.S.
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Internet Services (iCloud, Apple Pay, App Store, Mac App Store, TV App Store, Book Store, Apple Music) Software (iOS, iPadOS, MacOS, watchOS, tvOS, Safari, iWork, iMovie)Ĭonsumer electronics (iPhone, iPad, Apple TV, Apple Watch, AirPods, HomePod, Beats) Company Background Key FactsĬomputer hardware (iMac, iMac Pro, MacBook, MacBook Pro, MacBook Air)
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If you want to find out more about the SWOT of Apple, you’re in the right place.įor more information on how to do a SWOT analysis please refer to our article. It identifies all the key strengths, weaknesses, opportunities and threats that affect the company the most. This Apple SWOT analysis reveals how one of the most successful world’s companies used its competitive advantages to become the dominant player in the tech industry.
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